Yet government officials, journalists, and tech companies were unable to take action before the image had real impact. It not only caused confusion but led to a dip in financial markets. Manipulated and misleading content is not a new phenomenon. But AI enables increasingly accessible, sophisticated, and hyperrealistic content creation that--while it can be used for good, in artistic expression or accessibility improvements--can also be abused to cast doubt on political events, or to defame, harass, and exploit. Whether to promote election integrity, protect evidence, reduce misinformation, or preserve historical records, audiences could benefit from knowing when content has been manipulated or generated with AI.